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bullet_main.gif 4 ways smart social-media use helped a jeweler boost revenue 30%
Effective use of social media has helped Oklahoma City-based Samuel Gordon Jewelers cut marketing spending from $500,000 to $50,000 while increasing revenue 30%. President Daniel Gordon cites highly interactive promotions through the company’s website and blog along with a willingness to experiment with different social-media platforms. BNET/Owners Only blog (9/28)